Mindset
One mindset that has proven to be a sturdy rock in uncertain times is this…
“It can’t not work out”
Look, life happens. There will be things that will throw you off your A-game. Surprise tax bills, an offer flopping, someone on your team who’s been your right-hand person saying they’re leaving… anything that disrupts business as usual.
In these times it’s important to keep the perspective that things always work out. In fact, they can’t not. And keeping your cool as much as possible in the face of adversity will only make you more resourceful and useful.
Marketing
If you’re marketing a service where you coach, consult, guide, or mentor clients through some kind of change, you have to understand their world.
Deeply.
And when you can bring that understanding to the forefront, the people who you can support with your offer will feel seen, heard, and understood.
There’s a common misconception that speaking to the pain someone is experiencing somehow hurts them.
That is absolutely not the case. Just because you’re bringing something to light doesn’t mean you’re doing anything other than stating the facts.
Putting into words what you’re people are experiencing is not a negative thing.
It is an act of empathy when done well and with good intentions.
When you have a high level of situational awareness about your ideal client, you can connect with them deeply.
Here are a couple of examples:
https://www.instagram.com/p/Cqp9v21u3FR/
https://www.instagram.com/p/Cq7uspGO7Qa/
When the person this is designed for reads these posts this is the typical reaction…
If you’re not connecting with enough people who fit the description of the type of people you actually want to work with and you’re not using this style of writing in your overall strategy, I’d highly suggest testing this.
Results speak louder than words
I’d LOVE to hear how you’re applying these strategies and what results you’re seeing. Over the coming months, send in your story and I’ll publish it in the newsletter. When you do, let me know if you’d prefer to remain anonymous and I’ll just publish the story minus the name.
Until next week,
Jeff Agostinelli