Mindset
This mindset helped me navigate self-doubt when I needed it most…
“Every invitation I put out is coming back to me and more“
When I first started doing enrollment calls for my business I would get really down on myself when I only brought on 1 client for every 10 enrollment calls.
That feeling permeated everything I did and absolutely showed up on calls with the energy of…
I hope this one doesn’t say no.
I could feel the anxiety build as I got to the last portion of the call where I summarize their challenges, what they want to experience instead, and then move on to present the program and price.
At some point, I started making a very intentional shift.
I started imagining that every invitation I put out is coming back to me and more. So even if I extended an invitation to someone, for let’s say 10k, and they said no, I felt in my bones that the same amount was coming from another source.
And guess what happened?
Each call got better.
I felt more relaxed and WAY less attached.
And I started getting a yes as much or more often than no.
Mindsets aren’t much in and of themselves.
Contrary to popular practice, you can’t just sit on the couch and think your way to an outcome.
But when put into practice can be the guiding force that drives more consistent action and results.
Marketing
If I had to recommend one thing to get REALLY good at that would exponentially improve everything else in your business it would be messaging.
I’m not just talking about messages you send like emails or DMs. I’m talking about the underlying narrative that is baked into your content, sales page, website, social media profiles… all of it.
Here’s the funny thing about messaging…
It’s not something that you can just improve.
It’s something that has to be done in parts.
Here are 5 of those parts:
- Know who you serve – You must speak to one person, consistently. When you do that you are weaving a narrative on your platforms that potentially is a full spectrum of support, motivation, and strategies for that person to gain insight and get small wins in the direction of what they want.
- Know what problem you solve – Even though you will solve multiple smaller problems for your ideal clients, there’s typically one major problem you solve that those smaller problems fit into. Know what that bigger problem is.
- Have a clearly defined offer(s). Knowing who you serve is great. Knowing what problem you solve is even better. But if you have no way for them to hire you so they can receive your support then you don’t actually have a business. Have an offer that’s easy to understand and for your potential client to say yes to.
- Know what you value – We want to work with people we’re aligned with on more than a business level. Show what’s important to you and what drives your ambitions and desires. If family is important, show that. If running, training, or playing music is important, show that. You get the idea.
- Alchemize your past – Making sense of your experiences and understanding how to convey them in the context of what may support your potential clients is huge. It’s what makes your personal brand unique.
Consistently exercising clarity and testing different angles for each of these will more than likely result in the person you want to serve (and can serve best) knocking on your door (or inbox :).
Results speak louder than words
I’d LOVE to hear how you’re applying these strategies and what results you’re seeing. Send in your story of how you put this into practice, and what you say as a result. I’ll publish it in the newsletter. When you do, let me know if you’d prefer to remain anonymous and I’ll just publish the story minus the name.
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Until next week,
Jeff Agostinelli