Face to face with another individual, we have the opportunity to see their body language, tone, eye movement, and many other non-verbal cues that clue us into how to best interact.
Translating your offline persona and style into the digital arena isn’t always the easiest when these subtleties are left out. I know I’ve certainly experienced this, and maybe you have too.
When equipped with the proper strategy and etiquette, the digital space can seem a lot less intimidating and it’s a heck of a lot easier to feel like you’re being you.
My guest today, Erin Gargan, is an award-winning entrepreneur, Amazon best-selling author, and digital persuasion expert. She sold her first two companies, Jump Digital Media and PMS.com before the age of 30. In 2010, she founded Socialite Agency, a social media firm whose clients include The Oscars, ABC/Disney, VISA, Target, Siemens, Hitachi, and others. She is the author of Digital Persuasion: Sell Smarter in the Modern Marketplace. Erin helps sales, marketing, and event professionals attract attention and increase influence by becoming more effective digital communicators.
We unpack Erin’s story, what it takes to be successful in being heard in outbound marketing and the digital area, and the nitty-gritty of Digital Persuasion.
In this episode you’ll learn:
- How to translate your offline persona into the online space
- What the online disinhibition effect tells us about why we behave the way we do online
- How to make better decisions before we post
- What persuasion is
- The way other people perceive us online and being more of a server or a friend
- The goal of ethical persuasion and moving people to action
- How to whittle down your message and what skill to focus on
- Why playing the numbers game is not the way to go
- Why emotion and empathy are your best outbound marketing skills
- How you only have about 2.5 seconds to catch someones attention.
- The PUB method to sell smarter in the digital marketplace
Connect with Erin on social media
Website |Instagram | Twitter | Facebook | LinkedIn
Resources
- Pick up Digital Persuasion on Amazon
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